Marks & Spencer launches new shapewear range

The Sleek & Sculpt collection, made from ultra fine knitted fabric, is seam-free and designed to sculpt the body to create a smooth and slim silhouette.

The range comprises an underbust body shaper, a vest, a waist and thigh slimmer and a slip.M&S head of sexy lingerie design Soozie Jenkinson said:“The fine gauge fabric and ‘second skin’ appearance allows these pieces to be completely unseen under clothing whilst giving you a fabulous shape without anyone knowing your secret.”

Head of Lingerie Innovations Paschal Little added: “The magic ingredients in Sleek & Sculpt combine a revolutionary new elastane which is thinner and stronger than any other with our ‘Cool Comfort’ finish allowing you to wear your firm control shapewear from day to evening in complete comfort.”

RichKids Of Beverly Hills Stars Dorothy and Morgan Pose in Sexy Lingerie For Maxim

In an exclusive sneak peek, both girls smile big as they show off their healthy physique and sexy lingerie.

"It's very lavish but also very sexy at the same time," Dorothy said behind-the-scenes.  "Doing Maxim is the most lavish thing we've ever done," Morgan added.And while they look incredible for the shoot, the BFFs admit they didn't exactly work hard beforehand.
"I had two glasses of red wine last night and a lot of sushi," Morgan confessed. "That's basically all I did to prepare for it." The girls were able to prepare for an amazing experience on reality TV. For years, the two were known as the life of any party they attended.

"I went to a party when I was 12 years old and basically, I got on top of the table. Alicia Silverstone came up to me and was like ‘get this party started' and I didn't move the rest of the night," Morgan said. Dorothy added, "When I was 18, I partied with Diddy until like nine in the morning." Yah, that's pretty impressive too.It appears that the twosome live a life that was just meant to be captured on the small screen. "A thousand percent we thought we would be on a reality show," Morgan said. "I've been filming a reality show in my head for the last five years," Dorothy added.

Tell us what body shape you, to tell you what underwear suits

Underwear can be sexy and seductive on any body type , if you take care to choose the songs that you highlight the parts that you favor the most.

Whether you have body hair shaped , apple and you're the lucky owner of an hourglass body , here are some tips that will help you to choose lingerie that makes you the best value .

Underwear apple shaped body

If you have an apple shaped body means that the problematic areas of the body are located in the waist area . You can wear any type of underwear, two-piece , but it is recommended to avoid slipii thong and opt rather for the boxer delicate lace .If you want to become a sexy appearance , you can choose a type sexy babydoll with negligee , also provided by Besensual.ro model so as to cover the tummy and you put out just cleavage and legs to be stretched necessarily a pair of stiletto .

Lingerie Body Pears

A pear-shaped body can be even more sexy than the hourglass , but we have plenty of examples among the stars : Beyonce , Rihanna , Jennifer Lopez Kim Kardashianm etc .
Body is holding a large posterior , which can take advantage to become appealing and sexy girl lover : normal wear briefs not thongs, but lace or silk , very delicate , a bra with plunging neckline and if you really want to - Fucking confusing , attach a garter belt and stockings SLIP with tape .

Underwear hourglass shaped body

If you have an hourglass shaped body , you can wear almost any type of lingerie you want. But in such a beautiful waist and a body so seductive , and sin is not to opt for linen deux pieces , tiny , which leaves as much to just have that look !

Avoid negligee , which hides much of your gorgeous body , and if you still want to keep a little mystery , opt , romantic evenings for a molded corset and garter belt .

David Swimwear Arrives at Mio Destino

Online retailer, MIO Desitno now carries swimwear brand David Swimwear and carries the Italian brand’s bikinis, one-piece swimsuits, kaftans and beach wear. “David Swimwear is a completely new brand to Mio Destino this season that is sizzling hot. This Italian swimwear brand is known for its superior design and varied styles that suits every woman’s desires and it’s the perfect addition to Mio Destino’s luxury swimwear collection,” said Sophie Redman if MIO Destino.

David’s SS14 collection displays a range of fashionable swimwear as well as beach wear which has gained an immense popularity amongst women all over the world. The pieces available at Mio Destino are stylish thanks to the electrifying colours, prints and materials used.

In addition to the new swimwear brand, Mio Destino offers a wide selection of European designer lingerie, sexy swimwear, nightwear and shapewear including its own brands Mio Classic, Mio Sexy and Mio Lounge.

Lingerie Fashion Week Kicks Off In NYC With Plenty Of Lace And Skin

Lingerie has fast moved from its roots of modesty to becoming mainstream, evolving with new fabrics, designs and trends. With this movement comes the third biannual Lingerie Fashion Week in New York City. While Canoe Studios is a far cry from the glamour of New York Fashion Week at Lincoln Center, it was a stage for both domestic and international brands to showcase their naughty goodies.

This is the first fashion week dedicated entirely to intimate apparel. Brands can use these three days to showcase their goods and designs to stylists, designers and buyers in the lingerie world. It is a stage to show not only the latest trends, but also the newest fabrics and designs.

Innerwear as outerwear is a trend that continues to gain momentum in the fashion world. It is no longer taboo to flash your bra under a sheer blouse, or wear a corset out at night. Women are now longing to feel sexy under their clothes, with lingerie giving them that power. Now, innovation and design are giving lingerie a new place in the market, as the dollars and demand rolls in.

Plenty of skin was on show as luxury brand Naked Princess brought its latest designs down the runway. From lacy bras, loose lounge pants, and sexy lingerie gowns the label created a cohesive collection that exuded sexiness. From sitting on the couch to Sunday to a special outfit for a special man, the brand did not disappoint the lingerie enthusiasts in NYC.

As a modern boudoir luxury house, the manufactures its products in the U.S. while importing the lace. As a brand fairly new on the scene, a spokesperson for the label discussed how they are able to stand out from the crowd. While it’s clear they are looking to find a place in the luxury market, it is hard-pressed to go up against corporate lingerie giants like Victoria’s Secret.

Sexy Lingerie For The Women You Love

I’ve always said that Christmas is the sexiest of holidays, given the sexy elves and weird mall Santas trying to cop a feel from said sexy elves. So why not buy your loved ones some sexy lingerie for Christmas?

Maybe I’m a weird freak, but I don’t think it’s weird to buy this stuff for your close friends. I actually feel like it’d be more off-putting to receive this from my boyfriend, because I think of lingerie as something that’s for me. I almost separate it completely from sex–lingerie is for wearing and feeling pretty in on special occasions (or just a Tuesday when you need a pick-me-up). It’s an unbelievably beautiful type of clothing, so why should we talk about it/share with our girlfriends and sisters?

I went to a bridal shower recently where we all brought lingerie as gifts, and at first I thought it would be painfully awkward to watch the bride open up sexy undies in front her mom and grandma. But it ended up being unbelievably fun and wonderful–we all brought beautiful pieces and it became this strange bonding experience for everyone in the room. So I am arguing for lingerie to become an acceptable gift for women, from women, instead of some weird secretive thing we all giggle about and buy in secret.

Our Lingerie Gift Guide has items at every price point (seriously!), from the shockingly affordable to high end items in the $100-range. These aren’t t-shirt bras. They’re not bras and tights and undies that you need. Instead, this is the stuff you want. Or at least we want.

Optifit Bras – The Shape Of Things To Come?

What you’re looking at are Optifit bras - a concept developed by Sue McDonald and her sister Linda over 25 years and completely obliterated in one fell swoop on the latest episode of the BBC’s Dragons Den.

“It was surreal” said Sue. “You come out of the lift and you look at them sitting there. It was just like watching them on the telly. I wasn’t nervous at all though – we always knew it would be a risk taking it on the show because it is for women only and is a product that truly goes against the current grain.”
At the time of my visit to the Optifit studio in Uppermill, Saddleworth the show hadn’t yet been aired and whilst Sue remained tight lipped about the outcome, her passion and drive for her invention would have suggested the full investment of £40,000 plus 10 per cent of shares to one or more of the Dragons.

Unfortunately it wasn’t to be as Duncan Bannatyne scoffed “resistance from the industry means your product doesn’t work” whilst Deborah Meaden turned her nose up at the idea of having to (God forbid) measure her own breasts. A puzzled looking Kelly Hoppen appeared to be working out how to count.

It was over before it had even begun, but watching you couldn’t help get the impression that the reaction from the Dragons represented everything that’s wrong with Society’s view of breasts in general.
As Sue explained: “Breasts are taboo. Historically foundation wear was designed to support the fashion designs of that particular decade and we still treat our breasts as a fashion accessory now. Yet talk to a woman who has had breast cancer and it hits home that you’ve got to look after your breasts. Problem is, no one teaches you how to do that.”

What Dragon’s Den probably edited out of the footage was that Sue undertook a research degree to get to the bottom of the numerical and alphabetical sizing system of measuring bra size which, for the 80 per cent of us who have been wearing the wrong bra size our entire adult lives, just doesn’t add up. Remember our article on finding the right size bra? There was and still is no right size bra.

“There’s no consistency whatsoever” said Sue. “After gaining a lot of experience I realised it’s actually the bra that’s not right, so I set about trying to find out what is a 34, 36 and 38? And what exactly is an A, B, C, D?

“When measuring for a bra, you measure around your rib cage then add four to an even number and five to an odd number. That’s your bra size. So if you measure 29 inches around the rib cage, you’ll add five and that makes you 34. But why?

“Then you measure around the fullest part of your breast. If that measures say 34 inches, it is the same as the ribcage size so therefore you’re an A. If you measure 35, that is one inch bigger than your rib cage so you’re a B, and so on. But again, why?”
Sue’s research led her back through history, through the “pointy scary ones and the roundy bouncy ones” as women dressed their breasts in order to reflect the ideal of the time, from Marilyn Monroe to Twiggy to Pamela Anderson.

“The fashion industry is not interested in your body and how it works. It’s like painfully tight foot binding in China, damaging neck rings in parts of Africa and Asia and of course corsets in Victorian times which crushed your soft organs. We’re never good enough as we are.”

Even more alarmingly, Sue found conventional bras to be adapted from men’s WWI military uniform measurements.

Bra measurements were originally designed using the male chest circumference and adding a few inches depth to allow for the volume of the breast. However, Sue believes this is not only a completely ludicrous way of measuring a part of the body that has no defined or uniform shape, but that it is also based on a deeply unrealistic view of the female form.