Monday, May 26, 2014

That’s Personal’s stylish yet exuberant lingerie collections are available now

Intimate and personal products, E-Commerce portal – That’s Personal, presents exuberant yet flamboyant lingerie collection, easily deliverable at your home-step yet safely packed in a non-marked box with double layers of packing, so that this time avoid others letting know what you are buying.

Shopping in retail stores can be difficult and uncomfortable at times. You can get the look and feel of the garment you are selecting but you may be the nervous yet wind up selecting the wrong item. Sometimes the salesperson also tries to tempt you and out-off-vain, you tend to select what you shouldn’t in order to avoid the detailed yet comfortable purchase. Online lingerie stores are the best, easiest and safest place to shop. Your purchase there is discreet and confidential and can be returned.

Lingerie yet the first layer of dressing should be comfortable thus one needs to choosy while buying it, think of it as a basic wear which boosts your confidence. This exotic yet intimate lingerie collection which is available in all sizes and vibrantcolours is extra-layered, stretchable, sheer and soft yet comfortable.

You can then choose something that is casual and on the safe side such as lace, satin or silk. Or, select something more risky such as leather, Lycra, PVC or vinyl. Be careful, PVC is great for the right occasion but only fits well on true sized people.

Available from global brands like Elegant Moments, Hustler, Klife, Magic Silk, NGalo, Shirley of Hollywood and Spice.

The styles which are preferable-in this season being-

Chemise- A one-piece undergarment that is the same in shape as a straight-hanging sleeveless dress, which is fitted more closely around the hips.

Corset- A bodice worn to mould and shape the torso. This effect is typically achieved through boning, either of bone or steel.

Stockings- Close-fitting, elastic garments that cover the feet and legs.

Baby Doll- Baby-doll are typically loose-fitting with an empire waist and thin straps.

Teddies- an undergarment that resembles the shape of a one-piece bathing suit because it is typically sleeveless, and sometimes even strapless.

According to Samir Saraiya, CEO, That’s Personal, “Lingerie in India seems to a sector which is yet to be explored due to dis-oriented supply chains, lack of trial rooms and a feeling of discomfort while buying it from outside. We provide the customers an easiest way to buy it.We pack your order in a tamper proof plastic bag. We don’t put any indication of product/website name on the packaging box*. This ensures complete privacy of your order and safeguards the quality and packaging of your order.”

Friday, May 23, 2014

Q&A with Hollywood Curves’ Tailor James

Hollywood Curves Executive Vice President Tailor James is all too familiar with issues of fashion faux pas. As a former Playboy Playmate and International Model, James benefited from identifying solutions commonly used by stylists and designers to fix common wardrobe malfunctions. With her expertise and sensual fashion sense, James teamed with a respected product development team and manufacturer to produce Hollywood Curves, which currently consists of 26 items. Tailor James details her journey to company vice president and the wide range of roles she plays in building Hollywood Curves.

How did your experience as a Playboy Playmate and lingerie model play a role in designing Hollywood Curves? 

Modelling for many years, I have had the benefit of working closely with top industry professionals, and have been privy to some of their creative approaches that contribute in creating that “perfect look”. Through countless photo shoots, I realized these choices are just as valuable in a woman’s everyday life as they are to creating that glamorous red carpet look. All women can relate to having that perfect outfit that they wanted to wear, but something just didn’t quite fall into place when they put it on. It’s imperative that every woman have that opportunity to look and feel comfortable and confident no matter what they’re wearing. Having had worn so many different styles and varieties of lingerie over the course of my career, more so than most women do in a lifetime, I have become quite knowledgeable and conscious with my experience of what makes lingerie and figure-enhancing products work and what doesn’t. As an alternative to costly and invasive surgery, Hollywood Curves enables women to look their best throughout all phases of their lives. Let’s face it, our bodies may change but our sex appeal shouldn’t have to.

What role did you play in the creation of Hollywood Curves?

 I began researching where to find these figure enhancing products, but was usually led on a wild goose chase. I wasn’t satisfied with what was available on the market, if available at all. The market for these products is most definitely underserved. When looking for shape wear, a popular Hollywood must-have, I found it disappointing how they looked as a stand-alone item. Why does shape wear need to resemble something our of your grandma’s panty drawer? Not something you would want to reveal at the end of a hot date! There are a lot of products out there that are not practical and I needed to create a practical, useful product that actually works. Deciding to take matters into my own hands, I teamed up with business associates that I have made over the course of my career, and created Hollywood Curves. Hollywood Curves is a brand that provides functional, quality figure-enhancing solutions and products that eliminate those annoying, far too common wardrobe malfunctions.

How involved are you in the brand’s day to day operations and/or marketing? 

When we put the idea together, we created the Hollywood Curves assortment and perfected the products with our key factories. Currently we are working on adding sexy lingerie with all the benefits of shape wear, to the assortment. From day one, I have been completely hands on from development, market research, fit, copy writing, packaging, design, photos-shoot styling, ad concepts, sample shopping to travelling worldwide for trade shows and presentations for all of our international distributors. Being a model, I understand the marketing aspect and have been able to promote all of which I have learned in the past.

What inspired you to take an executive role in the company?

I had a great idea, I found an exceptional company with over 25 years of experience in lingerie manufacturing, and together both having a vested interest we are able to create a strong viable company in this under saturated marketplace. I want Hollywood Curves to inspire women to feel confident and comfortable in their own skin without going under the knife. Beauty comes in all ages, shapes and sizes.

What are your expectations for the success of this brand? 

Hollywood Curves offers a quality product that every woman can use to make them look and feel better at a reasonable price along with offering the newest greatest styles. We know that if we ship a quality product and customers are looking for it, it will sell. Hollywood Curves’ initial line of lingerie accessories and figure enhancing solutions consists of key items which have been a proven success with many retailers around the globe resulting in incremental sales and amazing sell throughs.

What is unique about the Hollywood Curves collection? What does it offer that other shapewear lines don’t? 

Hollywood Curves is not looking just to throw products together and hope people buy them. Hollywood Curves offers practical items at the best quality. Hollywood Curves is comfortable, functional, practical and sexy all in one. Not to mention, we have eye-catching and premium packaging. I know what women want to look like like and Hollywood Curves is giving them the opportunity to do just that. Whether you want to slim down or enhance your beautiful figure, from the bedroom to the boardroom, Hollywood Curves has got you covered.

Which Hollywood Curves items are most popular? 

Hollywood Curves has created such a fantastic assortment of Booty and Boobie Boosters, My Magic Bra’s and the Magic Boob Job. All are affordable ways to get the enhancement and look you want without invasive surgery. When people look at her, they’ll say, “she’s got Hollywood Curves”.

What future plans are there for Hollywood Curves? 

Hollywood Curves’ next collection is currently in development; multi-function bras and lingerie but with the benefits of shape wear. We are creating a beautiful line that doesn’t just make you link good with your clothes on, but also as an intimate item all on its own. Hollywood Curves is a brand dedicated to providing women with affordable figure enhancing solutions and quick fashion fixes, so they can look great and feel confident in their favourite fashions. We are masters in terms of design, looks and packaging appeal. Hollywood Curves is able to offer displays to the retailer that houses all of our cohesive products, shop in shops for retailers that can dedicate real estate to this growing category. Our marketing campaign will be explosive and when customers hear of Hollywood Curves they will know where to find it.

Wednesday, May 21, 2014

Made by Niki’s “Almost Famous” SS14 Collection

As we steadily roll through Spring into Summer, everyone’s mood brightens and thoughts of road trips to the beach sprout in all of our hearts. This carefree feeling is unfused into Made by Niki’s new SS14 collection. Designer Niki McMorrough sits down with us for this exclusive Q&A giving us insights into her new collection along with a generous sampling of images and inspirations direct from Niki:

Q&A with Niki McMorrough Niki, could you give us a brief overview of SS14 Almost Famous? Have you ever seen the Almost Famous Movie, with Kate Hudson? It captures a brilliant golden moment in 1970’s bohemian west coast rock n roll, when a mega rock band meets an innocent, sexy, chaotic, inspiring, heart-warming entourage and they go on the road trip of a lifetime. Made by Niki’s SS14 ‘Almost Famous’ collection was inspired by that summery road tour, festival feeling.

What are some of the key looks from the collection?

There are 37 pieces in the collection. Expect lots of fringes, sheer silks and flowers crafted into bras, knickers, kaftans, garlands and body pieces which make your boobs look bigger, your waist smaller and bottom more pinchable.

What are some familiar Made by Niki styles your customers will recognize?

Made by Niki fans will recognize the best-selling String bodysuits, this time in the season’s muted shades of coral and plain jet black which have been prevalent at Fendi, Stella McCartney and Elie Saab, among others.

What are some new styles debuting with this collection?

Totally new looks for the season include the sheer silk circle kaftan which makes a fantastically wearable festival-fashion piece. It has a matching bra and french knicker set which gives the illusion of a fuller bust and fun, flouncy hips.

The shoelace bra definitely adds ‘oomph’ to your boobs with it’s bootlace embellishment all over the cups. These volumising styles are fab for women who would like a little amplification in the chest department, but there’s also a smooth cup version for those who don’t need the extra ‘help’!

There are some beautiful and fashionable accessories like the fur collar and flower garland. Could you talk about the inspirations behind those pieces? How do your retail and consumer customers react to these items?

Our customers love the flower fashion accessories – they can be worn as ready-to-wear accessories or as sexy body-garland bedroom pieces, and are made from millions of laser cut chiffon flower petals which were inspired by a hippie festival vibe. They are totally adjustable, so that one size fits everybody. How could you not fall in love with that?

And of course, you can’t have a festival fashion collection without a fur shearling collar that can be layered over anything (or nothing). This piece adds a rugged, luxurious ‘touch me’ texture to any outfit. It’s the perfect ‘Made by Niki’ piece, as it exudes a cheeky innocent sexiness, and keeps you warm when you’re out causing havoc in the middle of the night. Even our ‘bra’ stockists have invested quite heavily in the fur fashion pieces, as they are so easy to style with everything, and who doesn’t love the idea of soft shearling against sexy, bare skin? I think this piece has been a favourite ‘gift’ purchase, especially with men who are confused about bra sizes.


Saturday, May 17, 2014

Lingerie’s Best Kept Secrets: Discover A/W Trends

Based on NellyRodi’s lingerie trend forecast, the three main themes for Autumn/Winter 2012 are Fetichic, Talisman and Softness. While the Fetichic trend uses sexy shapewear and curve-perfecting sets in variations of black and a touch of white, Softness satisfies a desire for cocooning and relaxation, using a blend of cotton-silk and angora fabrics in hues of gray and ivory beige. Talisman, is a very sophisticated trend with a predominance of lace on push-up and padded bras, embellishments and satin/silk fabrics. On the market of ethical lingerie, theme-related underwear can be found at Saumarez, By Nature, In Bloom, Luva huva and The Natural Store.

FETICHIC

As a multi-brand lingerie specialist, Saumarez has an extensive selection of luxurious and glamourous underwear. All brands are conciously chosen for their ethical standards and beautiful designs.

TALISMAN

By Nature is a green lifestyle e-shop which offers a small but varied selection of organic and sustainable lingerie. From bustiers to soft bras, they have enough styles to satisfy every taste.

SOFTNESS

In Bloom was founded by french designer Emily Huc, who wanted to combine her passions for french lingerie and environmental protection. The collections are a combination of beautiful yet comfortable pieces for the feminine and eco-concious woman.

This selection is the visual proof that eco-lingerie is far from the school girl’s white panties which might come into mind when refering to this, still niche, market. More brands are showing talents for creating innovative designs out of organic, recycled and sustainable materials. Now the modern woman can assume her feminity with style and ethics.

Friday, May 16, 2014

How to Wear Lingerie Sets

If you're looking to spice up your relationship or surprise your honey with a spicy treat, there's nothing more appropriate than sexy lingerie sets. From suggestive lingerie sets for a romantic evening to bridal lingerie sets, you want to look and feel desirable when you're wearing these racy intimates. Finding the right lingerie for your body, personality and style will help you to maintain a risque, but natural look.

Be confident

When you rock an enchanting negligee or a sexy teddy, you want to feel as good as you look. Having confidence in what you wear can make all the difference. Don't choose lingerie pieces that will leave you feeling anything less than fabulous. If you're wearing it, you should own it. The intimates that you choose can benefit you physically and emotionally. Wearing a body shaping corset can improve your posture, hold in your tummy and lift your assets while a pair of lacy panties may leave you feeling sweet and sensual.

Whether you prefer wearing delicate slips or naughty undergarments, ease your way into the world of lingerie with styles you can wear underneath your clothes. By concealing a suggestive set under your clothes, you can channel your inner siren and radiate confidence. Your man will love the flirty teasing and the anticipation of what's to come. If you'd rather slip into something a little more comfortable upon arriving at home, choose a set that you can easily slide into, like a lacy or sheer nighty. Either way, you'll both enjoy the sultry confidence that comes with lingerie.

Wear lingerie sets that fit

Make sure that your lingerie is properly fitted to your body. Much like bras, lingerie needs to fit if it's going to look fantastic. You should regularly measure your bust to ensure that you're wearing the right bra size and choose lingerie sets that offer well-fitting cups. You don't want to be wearing a too-tight piece with boning that digs into your rib cage or a too-loose piece that sags and makes you look frumpy. The right lingerie will hug your curves in an alluring way, creating a feminine silhouette that no man could resist.

Most lingerie sets are often designed for women who wear the same size on both the top and bottom. With varying body types and styles, you may need a bigger bust and smaller hip coverage or vice-versa. If this is the case, don't be afraid to have your lingerie tailored. You can find seamstresses and tailors that specialize in delicate garments.

Be comfortable

The fit isn't the only detail that determines your level of comfort in when it comes to intimates. Just like the rest of your clothing, when you wear lingerie, it's important to feel comfortable in your entire ensemble. If you're not comfortable, you'll feel awkward and self-conscious. He'll sense that you're on edge and neither of you will benefit from your adventure in sexy underwear. For beginners, try something simple and modest like a satin chemise or a lacy babydoll. If you're looking to try something a little bolder, try a front hook and eye closure corset

Don't be afraid of colors

When you think of lingerie sets, it's likely that you're imagining black lacy numbers or pure and innocent white styles for new brides. It may be conventional for a newly married woman to wear white lingerie on her wedding night, but you don't have to stick to tradition. Whether you're looking for romantic lingerie for brides or a hot night with your beaux, you can and should veer away from the traditional white and black lingerie sets. Look through your wardrobe and determine what colors look best with your skin tone and hair color. Those same colors will look fabulous in sheer and lacy lingerie styles.

Wearing lingerie can be an empowering style choice. Choosing the right garments to fit your body and comfort level will enhance the experience tenfold. Whether you're a beginner or a connoisseur of women's intimates, you can find a vast array of lingerie sets, corsets and more to boldly entice your love or boost your confidence.

Thursday, May 15, 2014

Freya Swim AW14 Vibrant colours for Winter sun

If you fancy a bit of Winter sun later in the year then make sure you pack a decent bikini and Freya Swim have added a couple of lovely new styles to their AW14 collection and we’ve had a look.

Samara is striking with its black base that holds a gorgeous fruity pattern of pomegranate, lime and saffron. Its bright and bold and will get you noticed on the beach. The bikini top will give you some great lift and a sexy shape and will fit from 28 – 38 and D – GG. This range also comes in a halter style and sexy panties come with or without ties.

Penza is also bold and bright but in a slight more subtle way. You’ll find burnt orange, candy pink, mint green, gold and cobalt blue all mixed together in a pattern that looks like brush strokes. This style will fit the same sizes as Samara but comes as a plunge style and hipster brief.

Check out the pics of the new styles and more below and you should start seeing this collection on the shelves late Summer, early Autumn.





Wednesday, May 14, 2014

Peaches is white hot at lingerie fashion show

Peaches Geldof was a vision in all white as she attended a revealing lingerie showcase in Paris.

The mother-of-two showed off her slender physique in a two-piece, high-neck crop top and pencil skirt ensemble as she took her front row seat at the presentation for underwear brand Etam.

She teamed the outfit with black pointed heels and mauve lipstick, wearing her shoulder-length hair in loose curls.The Etam show always promises to be a big spectacle, with artists such as Lily Allen and Rihanna performing on the catwalk at previous shows.This year, for the label's seventh presentation, Azealia Banks and Eve entertained guests as an army of models showcased a series of raunchy sexy lingerie outfits.

Peaches recently gave a glimpse into her world of motherhood through a series of messages posted on Twitter.The mum-of-two revealed that her youngest song Phaedra was sick with a bad cold. "Phaedra fell asleep for one hour earlier at 7 and has been up since then!! I am going insane here!"

The tweet continued, "We are in the dark on the bed with him crawling round all over my face breathing on me with his blocked nose and throat breath! This is what it sounds like...lol."Bob Geldof's daughter posted an audio of her eight-month-old son’s breathing, complete with blocked nose.Peaches, who clearly didn't like seeing her little one feeling unwell , wrote in another tweet, "Look at this tired face crawling round In the darkness. He wants to sleep but can't because of his cold. Sad!"