Wednesday, April 9, 2014

MadeinBritain brand-Iris London

Another MadeinBritain brand we wanted to spotlight this week is Iris London. Since 2012, designer and creative director of the brand, Ellie Simpson-Gray has been crafting her hand-made, luxury lingerie in her east London studio.

Ellie takes inspiration from old hollywood cinema, 70s documentary photography, and sartorial subcultures of London developing classic shapes that “naturally flatter the female form, Iris garments use modern color palettes and luxurious fabric combinations, all sourced from within in the UK.”

The brand’s debut range is described as a truly feminine collection that has a foundation in traditional sexy lingerie elements while maintaining a strong directional aesthetic.“Meticulous in all areas of design, sourcing and manufacture, we are a British underwear brand that combines classic craftsmanship with trendsetting styles, resulting in exquisite, high-fashion intimates to be worn and treasured forever,” says the designer.

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